We are all weirdos. The biggest mistake in design is assuming your own behaviour is "normal." This post breaks down how developer bias, civil servant norms, and even researcher assumptions derail products—and why embracing user weirdness is the only way to build services that actually work.

Every researcher has experienced the sinking feeling of a failed recording. This post shares my hard-won methods for taking notes that save your project, from capturing key quotes to building a user's profile on the fly.

I'm often asked about the tools I use for user research. My secret weapon isn't a slick app, but a set of hand-drawn templates I use to plan projects, run sessions, and report findings. In this post, I share my three core tools for keeping research honest and actionable.

Sometimes, a project feels haunted by unknowns. In this post, I explain why running toward that chaos with a "proton pack" is my favorite part of user research. Discover why a Ghostbuster mentality can help your team turn confusion into clarity and evidence.

Wrestling legend Mick Foley had three distinct personas—Cactus Jack, Dude Love, and Mankind. In this post, we use each character as an analogy for a different, critical aspect of user research: from embracing messy data to telling a compelling story and, most importantly, fighting for the outsider.

Dr. Ian Malcolm's warning about whether scientists should create dinosaurs is a powerful lesson for product teams today. This post explores the UX failures of Jurassic Park, from ignoring user behavior to building flawed systems, to show why responsible design is more important than ever.

Building a great team starts with a shared purpose. Learn how a hands-on training workshop can give your team the skills and alignment they need to build incredible products.

Stop guessing and start building with confidence. Learn how a continuous research retainer provides the constant flow of user insights you need to make smarter, faster product decisions.

Hiring a senior research leader is a big decision. This post explains how a Fractional Head of Research gives you the strategic guidance and leadership you need, without the commitment of a full-time hire.

Building a product is a gamble without clarity. This post reveals how a Product Discovery Sprint gives your team the evidence and confidence to build what people actually need. Stop guessing, start building with intent.

Is your product's user experience stuck?

We've all been there: a product that looks great but just isn't connecting with users. You're trying to fix things, but it feels like you’re spiralling adding more information but not getting insight. What you need isn't more effort; it's more clarity.

My User Research Audit is a no-nonsense health check for your product. It’s an evidence-based approach to uncover friction points and missed opportunities, giving you a clear, actionable report with practical advice you can use immediately. Let's get to the root of the problem and build a better experience for your users.

Some 2021 reading and watching recommendations - all available on Audible, Netflix or Amazon.

A brief collection of books I recommend to read over the summer - some old, some new, some hopefully unexpected.

Always be yourself, unless you can be Batman right?
Well, what can Batman teach us about being a good product person?

TO THE CAVE!