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Catseye Digital

Strategy and Design Research
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How to Handle your Hippo

November 15, 2017

HiPPOs are the most dangerous land mammal in the world and they’re everywhere! How are you going to handle the one in your office?

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Tags user research, users, research, hippo, digital services, astroturfing, product, ux, ui

Latest Posts

Featured
October 16, 2026
Building a team culture - Remote and Beyond
October 16, 2026

Remote team culture doesn’t happen by accident - in the same way office culture doesn’t happen by accident.

In an office, culture seeps into everything. You meet for a frustrated TEA break (which is actually just a very strong coffee and an attempt to find a biscuit). You float over to someone’s desk to ask a question and emerge 40 minutes later having solved a completely different problem and set the world right. You can also tell pretty quickly when you’ve accidentally walked into a snake pit - but that’s not what I’m here to talk about.

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October 16, 2026
Who is looking after the researcher?
October 2, 2026
Who is looking after the researcher?
October 2, 2026

How do we build safe environments for user researchers?

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October 2, 2026
First time caller
May 18, 2026
First time caller
May 18, 2026

Talk radio is an odd duck - but at its core are people’s stories. Is this why I love user research? Maybe. Let’s dig into this awkwardly autobiographical thought

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May 18, 2026
April 20, 2026
Creativity (in UCD)
April 20, 2026
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April 20, 2026
”What would you say you do here?” - Is ‘user researcher’ the right term anymore?
April 20, 2026
”What would you say you do here?” - Is ‘user researcher’ the right term anymore?
April 20, 2026
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April 20, 2026
March 11, 2026
The Big Problem with User Research
March 11, 2026
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March 11, 2026
How I Actually Put User Research on a Sprint Board  (Without Pretending It’s Magical or Making Everyone Hate Me)
January 23, 2026
How I Actually Put User Research on a Sprint Board (Without Pretending It’s Magical or Making Everyone Hate Me)
January 23, 2026
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January 23, 2026
The Art of a Delivery Manager
November 24, 2025
The Art of a Delivery Manager
November 24, 2025
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November 24, 2025
October 10, 2025
The Firefighter Fallacy: Why User Research Needs to Break Hierarchies
October 10, 2025
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October 10, 2025
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October 6, 2025
The Art of Interpretation, Sonic the Hedgehog and UX Storytelling
October 6, 2025
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October 6, 2025

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